Builder Nuggets
Lisa Zeeveld Profile Photo

CFO

I'm the COO, CFO, and original culture cultivator at BELAY, the leading virtual staffing solutions company. I ensure that the optimum people and processes are in place to allow BELAY to realize maximum profitability since the success of an organization begins and ends with its people.
I thrive in creating dynamic and healthy cultures by developing recruiting strategies for hiring ideal team players, launching programs to increase team member engagement, creating initiatives that cultivate over 95-percent retention, and leveraging technology for innovative solutions.

With my Series-6 Limited Securities and Health and Life Insurance licenses, and prior experience in corporate finance and personal wealth management for several Fortune 500 companies, including Arthur Andersen and Weber Shandwick, I’m uniquely equipped to drive strategic initiative success by focusing on the company goals holistically.

I am fanatical about people and numbers, the utilization of agile methodologies, bottom-line profitability, and creating opportunities for professional and personal growth. I’m also a lifelong learner as an avid reader, history buff, and architecture geek.