Ep 131: Everyone Is A Customer

Building out the systems and processes in your business that facilitate a good experience for your clients is integral to a successful and sustainable company. Today’s guests have not only built these but want to share exactly what they’ve done to better engage their customers. Rachel Walker and Gregg Cantor join us to elaborate on their customer strategy, their team culture, and the journey their fourth-generation design build business has taken. 

Show highlights include:

• 5:00  A fourth generation family business and how it all started

• 9:10 Personas can be created to help identify customers and better relate to them

• 13:24 It’s unusual for a customer to fit in one bucket, but it’s important to identify them to see if they align with the company’s values

• 16:21 The question that tells you the most about a customer

• 20:00 How do you identify your ideal customer?

• 24:20 Involve your team in learning about your customer

• 28:50 The company has transitioned to being younger and more diverse

• 34:20 Understanding who your customer is

• 35:45 Mistakes are avoidable with good communication

• 37:35 The next investment in the business

• 39:30 Creating a round table to compare business practices

• 43:50 What is it like being a fourth generation family business?

• 48:36 How to get in touch and what excites you?

You can learn more about Gregg and Rachel at https://murraylampert.com/.

Social media:

LinkedIn- https://www.linkedin.com/in/greggcantor

Instagram - https://www.instagram.com/murraylampert/

Facebook - https://www.facebook.com/MurrayLampertDBR/

Twitter - https://twitter.com/murraylampert

Youtube - https://www.youtube.com/c/MurrayLampertDesignBuildRemodelSanDiego

Or hit us up through our Contact Page at https://buildernuggets.com and we’ll make a personal introduction.  

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